Case study: Big Data becomes a real added value in online fashion retailing
The rapid growth of our customer – an online fashion retailer – has quickly led to standard and self-developed software solutions in the field of data analytics reaching their limits. Therefore, the biggest challenge of the project for our data analytics experts was to merge legacy systems with modern systems into a central solution. Two terabytes of raw data such as key figures of the online shop, customer sales and services were generated weekly by these systems. As a result, the data was only available with a delay of at least two days – an eternity in online marketing – and if errors occurred during the data acquisition process, no analyses were available for the current week.
The complete data management process of corporate and online marketing key figures was reduced from over 48 hours to less than two hours thanks to the new data analytics solution. The fashion retailer can now not only provide updated data and analyses on a daily basis throughout the company in a short time but can also detect errors in the process promptly.